Every enquiry,captured.Every segment,closed.
Caught the moment it lands. Qualified on WhatsApp by grounded AI. Carried all the way to the keys — across new sale, resale, rent and commercial. Nothing dropped.
one login
end to end
SLA clock
WA · RERA · DPDP
Most enquiries don't die in a bad pitch.
They die in the ten quiet minutes before anyone sees them.
Anjali's form lands at midnight, while your team sleeps. A 99acres lead arrives mid-site-visit. A WhatsApp ping slides under fifty others. By morning the trail is cold, and no one even knows she existed. This is where most deals are lost: not in the closing, but in the silence right after the click.
So Anjali's enquiry
is caught in seconds.
The instant her form lands, the system normalises it, checks it isn't a duplicate, routes it to Priya, and starts an SLA clock. Every channel into one pipeline. The midnight gap closes before anyone even wakes up. Managers only ever touch what the system isn't sure about.
route · start SLA
Every channel, one pipe
Web, portals, Meta, Google & WhatsApp arrive automatically. No copy-paste, no spreadsheet.
De-duplicated
Never two leads for one person. Block, warn or merge, so the count is always honest.
SLA from second one
A live first-response timer on every lead. Nothing goes cold unnoticed; breaches surface to managers.
Routed & segmented
Each lead is auto-assigned and sorted into Sale, Re-Sale, Rent or Commercial by your own rules.
By morning, she's
already been qualified.
Anjali messages on WhatsApp, and the assistant is already talking. It learns her budget, books her a site visit, and hands off to Priya at exactly the right moment. It never invents a price or a unit: every answer is read from your real inventory, first. Watch it happen.
Happy to help! Quick check: what's your budget range, and is this for end-use or investment?
Got it. We have a 3BHK (1,485 sq.ft), east-facing, at ₹1.52 Cr all-in. Two units left in that tower. Want me to book a site visit?
Booked! Saturday 11:00 AM with Priya. I've noted budget ₹1.4 to 1.6 Cr, 3BHK, end-use on your file. She'll take it from here.
Qualifies the lead
Budget, unit, timeline, NRI status, written straight onto the Requirement card.
Grounded answers only
Reads your real Listings & Projects first. Forbidden from inventing prices or RERA claims.
Knows when to step back
Hands off on legal/financial topics, on request, when unsure, or after at most five turns.
Fully auditable
Every AI message is stored with an “AI” chip. DPDP-safe: honours STOP, respects opt-out.
Anjali wants a resale flat.
The next lead won't.
Hers is a Re-Sale. The enquiry behind it is a new-build booking; the one after, a rental; the one after that, a commercial lease. One login runs all four — the same dashboard, re-scoped around the deal in front of you: sidebar, pipelines, even the “Add” buttons.
The same login. Four pipelines.
One product, four shapes — the sidebar, the dashboards, the numbers, even the “Add” button shift to match whether the deal in front of you is a sale, a re-sale, a rental, or a commercial lease. Use the dashboard’s own segment filter (top bar) to preview each pipeline.
She books A-403.
It locks everywhere.
The unit Anjali wants is the same one another agent is showing across town. The moment Priya books it, it turns red on every screen at once, live. No double-sold flat, no awkward phone call, no lost deposit. Book A-403 below and watch both boards flip.
From her click
to her keys.
Anjali signs. Her path forks to its close (token, agreement, registration) while the system carries every rupee, receipt and renewal to the end. The same machinery closes a booking, a brokerage or a lease. A midnight enquiry becomes a handover.
EOI, payment schedules, registration & possession.
Auto rent ledger, escalation & renewal reminders.
- Website form → auto-captured, greeted on WhatsApp
- Site visit booked, recorded Hot
- Converted to a Sale deal; cost-sheet shared
- Unit held, EOI taken, booking finalised → unit turns red
- Agreement registered, possession given
- 99acres enquiry → mapped to Re-Sale
- Matched to a resale Listing
- Negotiation → Token / Agreement
- Won → Agreement closes it with brokerage
- Listing flips to Closed-Sold
- Rent enquiry → straight to Lease, no deal board
- Rental Listing matched, viewing booked
- Converted → Lease goes Active
- Rent ledger auto-generates with escalation
- ~60 days out → Renewal-Due flips on
Priya owns this lead.
No one else can.
Anjali is Priya's lead, and Priya's colleague genuinely cannot pull her up, or see what the deal is worth. Managers see the whole team; companies never see each other. It's enforced by the system, not hidden on a screen, which is exactly why commission-sensitive teams trust it.
Four roles, one pyramid
The golden rule
Walled off by company
Now multiply Anjali
by every enquiry.
One enquiry is a story. A thousand a month is a business, and the same machinery holds every one of them: WhatsApp-first, multi-segment, compliance-aware, built for the way Indian property actually runs.
From a midnight form-fill to handing over the keys, across sale, resale, rent and commercial. One system, everyone in sync, nothing dropped.How Estate Matrix closes
Scaled to
your business.
Start with one segment or run all four. Turn segments on and off per company. You pay for what you actually run.
- One segment, up to 5 agents
- Auto Lead Capture + Review Queue
- WhatsApp inbox & templates
- Listings, Leases & Reports
- All four segments, up to 25 agents
- Grounded AI assistant (your provider)
- Live Inventory Board + Bookings
- Campaigns, Flows & Catalog
- Role- & segment-aware dashboards
- Unlimited agents & projects
- Projects → Towers → Units inventory
- Multi-company workspaces
- Priority onboarding & SLAs
Website forms, the major portals (99acres, MagicBricks, Housing), Facebook & Instagram ads, Google ads, and WhatsApp. All of them normalised, de-duplicated, routed and SLA-clocked automatically. Low-confidence captures wait in a manager Review Queue.
No. The assistant only answers from your real Listings and Projects. It looks up the figure before it quotes it, and is forbidden from inventing prices or RERA claims. It hands off to a human on legal or financial topics, and every message is logged with an “AI” chip.
Your choice. The AI is off by default and configured per company under Settings → Channels with your own API key and model. Claude, GPT, Gemini and others are supported. One active provider per company, so you control both quality and cost.
Never. Each company is a fully isolated, branded workspace at its own address. Within a company, agents see only their own leads, deals and WhatsApp threads, with deal values hidden. Managers and admins see everything.
Yes. Segments are turned on or off per company under Settings → Segments. A rentals-only broker can hide Sale, Bookings and Inventory entirely, and the whole app re-scopes to match.
Catch every enquiry.
Close every segment.
See Estate Matrix carry one real enquiry, from a midnight click to the keys, across all four businesses, in one short demo.